The Whole - Branding

The Whole is a company specialized in building value and brand positioning. The look and feel of the brand should be serious and elegant, represented by the blue color, and also innovative and disruptive, represented by the orange. The time effect is very important for branding and we created this visual identity with waves at the typography that represents the time passing by. We also used a hourglass as a graphic element of the brand, but in a twisted and very different way.

Job: logo design, visual identity, presentation design, stationery and social media design.


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This work was featured in The Best Graphic Design Trends by DesignRush in the year of 2023

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