Ravie is a jewelry store with a concept inspired by the vast blue of the French Riviera sea that meets the white of the sand and the clear blue of the sky. The word "ravie", from French, means "enchanted", so the entire brand was built with the aim of delighting the public through a memorable unboxing experience. The navy style, which emerged with Coco Chanel in France, was also an inspiration for the visual identity. The goddess of love, Venus or Aphrodite, was used to inspire even more love and enchantment in the brand, activating the lover archetype.
